Branding | Musical Hairspray

Visual identity created for the promotion of the musical Hairspray by Companhia CCEM, aimed at capturing the vibrant energy and fun spirit of the show. The design uses bold colors, retro patterns, and dynamic graphic elements that evoke the 1960s aesthetic, reflecting the joyful and contagious essence of the story. Stylized typography and striking visual compositions were carefully chosen to highlight the dynamism and grandeur of the production, attracting the audience and celebrating the atmosphere of diversity, music, and dance that defines Hairspray.